Enhance analytical and problem-solving skills
Develop managerial decision-making ability
Improve presentation and communication skills
Encourage application of management concepts to real-world business situations
Foster teamwork and professional ethics
Research scholars / MBA / M. Com. / MA Students
Participation may be individual or team-based
Each team may consist of 2–4 students
A student can participate in only one team
Real-life business case (Indian or international)
Industry-based case (MSME, startup, corporate, public sector)
Social enterprise / sustainability case
Functional case (Marketing, Finance, HR, Operations, Strategy, etc.)
Note: Fictional cases are not permitted unless explicitly allowed.
Title & Company Background
Industry & Market Context
Problem Statement / Decision Dilemma
Objectives of the Case
Data & Key Facts
Analysis using Management Tools (SWOT, PESTLE, Porter’s Five Forces, etc.)
Evaluation of Alternatives
Recommended Solution
Implementation Plan
Key Learnings / Managerial Insights
Duration:
Presentation: 10–12 minutes
Q&A: 3–5 minutes
Number of Slides: 7–10 slides (excluding appendix)
Format: PowerPoint (PPT/PPTX)
Font & readability must be professional
Use of graphs, charts, and tables is encouraged
Excessive text on slides should be avoided
PPT file
One-page Executive Summary (PDF/Word)
Submission deadline will be communicated separately. Late submissions will not be accepted.
Teams must report 30 minutes before the scheduled time
No changes allowed after final submission
Internet access will not be provided during presentation
Any form of plagiarism will lead to disqualification
| Criteria | Weightage |
|---|---|
| Problem Identification & Clarity | 15% |
| Depth of Analysis | 25% |
| Use of Management Concepts | 20% |
| Feasibility of Recommendations | 15% |
| Presentation & Communication Skills | 15% |
| Response to Questions | 10% |
| Total | 100% |
Faculty members
Industry experts / practitioners (where possible)
Decision of the judges will be final and binding
Best Case Study Presentation
First Runner-up
Certificates will be awarded to all participants.
All sources of data must be properly acknowledged
Plagiarism above acceptable limits will result in disqualification
AI tools may be used only for support, not for full content generation
This competition is not merely for ranking but for:
Learning through analysis
Experiencing managerial decision-making
Developing professional confidence
Students are encouraged to focus on clarity, logic, and realism rather than complexity.